The Vatican is successful in Cyberspace – and proud of it
By Hans Olav Arnesen
Every religious organization needs their own website in this day and age, and the Worlds single largest church is of course no exception. And everyone who runs a home-page, whether they are doing so to promote their faith or not, is concerned with the number of readers they attract. If your average blogger cares about the number of people who visits their little corner of Cyberspace, how much more shouldnt the Vatican care? After all the stakes are much higher. Maybe a well crafted website could guide their readers into the caring arms of the Catholic Church, to salvation and a blissful afterlife?
Well the Vatican do care about the number of people who visit their official website, The Holy See, and they are also clearly pleased with the number of hits they recieve, according to yahoo.news. And with fairly good reason too. According to the archbishop Claudio Maria Celli, head of the Pontifical Council for Social Communications, the virtual heart of Catholicism: The Holy See, recieves somewhere between 8 000 – 10 000 hits a day. During Christmas the number peaked to 16 000 hits a day.
Not bad. Especially considering the fact that the website is fairly new and was opened in June 2011. And such success, of course, requires a press conference. Even the Vatican is not above a certain pride in their accomplishments, whether they are spiritual or web-related. The website offers the choice of seven different languages, German, French, English, Latin, Spanish, Portugese and Italian. The greates number of visitors however, came from the US (27 %). Italians, Germans, Spaniards, Canadians, Brazilians, Mexicans og Argentinians were also frequent visitors to the site.
Interestingly most of the visits, according to Celli, came via social media networks, especially Facebook (65 %), and from Twitter (30 %).
The Vatican Flag – Wikimedia Commons